by Heather Stewart

Better Burger

Proworks Bottle

Ap-peeling Fruit Stickers

Better late than never

Mind & Melody

RingRing

Sriracha Source

coming soon

coming soon

Here's what I can do:

Better Burger - a brief from Moving Brands to design from themes picked out of a hat: lab grown meat and taoism.In an identity brief given by Moving Brands this began with a workshop where we were given a random philosophy and industry to create an unusual brand identity. I was given lab grown meat and Taoism. So I designed an identity for a food truck that can travel around and introduce more people to lab grown meat. As lab grown meat is still very new and people may be wary of it I focused on very friendly and playful branding. Although the meat is made in a new way, the burgers still taste the same way we all know and love - therefore there was a lot of influence from 50s diners for example with the red colour of the iconic booth seats.

This brief gave me a great chance to work with people from Moving Brands and they gave us really unique concepts to create our businesses from.The name was well liked, being simple yet effective. Here shows the versatility of the negative space above the second B which can be filled by an image or drawing. I ended up deciding on the smiley face peeking out as it works well with the feel I want for the brand being playful and friendly.The typeface I chose is ‘Gelica Sans’, with a friendly feel with the rounded lines and a juicy thick look.Tying into the smiley face on the logo, I drew a burger with a the same face to be the mascot of sorts to appear on the uniform. With a halo to symbolise the goodness of the company and the ethical way the meat is made.

This project came from the weekly prompt that was ‘design a product that would help someone navigate a tricky social situation’.I was thinking about what tricky or awkward social situations I have been in myself and wished I had an easier escape. I had the idea when I remembered a time whilst waiting for the train a man sat next to me and started asking lots of personal questions even though I was on my phone trying to look busy. I felt uncomfortable so in the end lied and said I need to go get my ticket now and walked away.What if therewas no easy way out like that – then I had the idea of faking a phone call. Activated by a ring.

I was given an amazing opportunity to turn my bottle design into a reality with ProWorks. After drawing mock-ups, I then was given a template and guidelines which I took into photoshop and refined the design - making sure the quality was high for print and the pattern aligned. I chose a simple yet eye-catching design for a bottle that would be something I would want to use (and did)!

The company later decided to do a giveaway for these bottles which I was tasked with designing the post and posting this on social media. My first step was designing the layout - I decided to make the word 'giveaway' the focus alongside the bottles which would grab people's attention. I matched the design by using the same pencil-like brush and repeated the eyes to give it harmony.So the post's caption was clear to viewers I kept it simple and at the top stated that it was a giveaway and what they could win (as shown with the high qaulity images in the post itself). Buzz words were also capitalised such as 'win' to emphasise the giveaway if they skimmed over the text.The post ended up performing very well in a short time, with the entry requirements being to share with friends and post on your story. Therefore it got a lot of engagement, and hundreds of people were interested in getting their hands on the bottle. It was also a good experience to learn more about what makes a good social media post such being that an attactive design and clear instructions make people interested (not to mention free things)!

This was a brief from GSA, to create a new rewards system. I got the idea to create the award for patience when waiting for bananas to ripen, as my friend had recently made banana pancakes and I wanted to make some myself but had no overripe bananas to do so. My only choice was to wait for them to become sweetest and overripe.The colours of each stage I am thinking of corresponding to a badge or sticker to colour match it so you know when you gained the award.The reward system is recognising the patience and willpower people have when waiting for a banana to become overripe so it is at its sweetest to bake with and use in a recipe.My final outcome was banana characters and animals that are standing next to letters and they spell out ‘ap-peeling’. The small size of the fruit sticker was something I had to take into account as too much on the sticker would be too hard to read and cluttered. Colour was decided to be the colour the banana would change at the different stages of ripeness and when you can colour match that to the banana (hence why the white border is slightly inside surrounded by the colour). When it matches you can take it off and stick it wherever they want and eventually it will spell out the intended word.To further progress this project I would have liked the create many different words they would spell out and it would be more exciting and enticing to get as it is not the same word again and again.